BRUCE W. MARCUS
"Marketing, in today’s competitive environment, cannot be a function of resurrecting old ideas. It means learning to be relevant to the evolving and dynamic needs of the marketplace, using new ideas and strategies. Mechanics and tools of marketing alone won’t keep you on the leading edge of competition – strategy will."
As a consultant on marketing and strategic planning to some of the nation's largest corporations, and professional and financial service firms, Bruce W. Marcus offers extensive experience, skill, and imagination. The objective is to challenge conventional wisdom … to build new concepts and ideas where they are warranted, rather than to merely bring old ideas and old solutions to new problems and opportunities.
With Bay Street Group, Marcus will focus on:
· Tailored strategies for successful growth in a highly competitive and dynamic environment
· Strategies to improve and sustain profitable client relationships through the intricacies of today’s practice, including…
- Productivity studies
- Client service teams
- Client satisfaction interviews and studies
- Effective marketing and firm management organization
- Maximizing and managing firm and professional knowledge for improved professional efficiency, productivity and profitability.
By helping you to fathom the essence of your practice, and to focus and project that essence to a clearly defined prospective clientele, he can help you find those factors in your practice that genuinely distinguish you from your competitors – and then help you to use that knowledge as a powerful competitive weapon.
The Key Questions...
In today’s competitive environment, the questions faced by most professional firms are, "When everybody does the same thing, and you can't say 'We do better audits' or ‘We write better briefs', how do you distinguish yourself from your competitors?" And, "When everybody is using the same marketing tools, how do you make your firm stand out from the others?"
There is help now with the answers to those questions.
BAY STREET GROUP LLC
Bay Street Group provides actionable information, strategic insight, and results-driven solutions to the professional tax, accounting and finance communities -- and the vendors who serve them.
Executive meeting facilitation and partner retreats
· Business development planning
· Interactive marketing
· Strategic communications
· Custom publishing and media property development
· Market research and business intelligence
· White papers and case studies
· Conference and speaker services
Bruce W. Marcus and the Bay Street Group can keep your firm on the leading competitive edge. For further information, contact…
Bruce W. Marcus Rick Telberg
Letter Bay Street Group LLC