Bruce W. Marcus
Bruce W. Marcus is a pioneer in law firm and professional services marketing. He served as the first communications director of a then-Big Eight accounting firm in 1951. He is the author of 16 books, including COMPETING FOR CLIENTS -- THE COMPLETE GUIDE TO MARKETING PROFESSIONAL SERVICES (Probus, 1986, Rev. 1991); NEW DIMENSIONS IN INVESTOR RELATIONS (Wiley, 1997); COMPETING IN THE NEW CAPITAL MARKETS (Harper Business, 1991); CLIENT AT THE CORE [with August Aquila] (Wiley, 2005), COMPETING FOR CAPITAL (Wiley, 2005), and PROFESSIONAL SERVICES MARKETING 3.0 (Bay Street Group 2011) as well as numerous articles, studies, and position papers on marketing, business, and finance. His writing has appeared in major business, professional, and financial publications, and he has been a regular columnist for several Microsoft industry pages, and was part of the team that successfully convinced the legal profession to switch to Microsoft Word from another word processing application. . He has been a speechwriter for many of the Fortune 500 companies, and major national political figures, including Robert Kennedy and Senator Jacob Javits, and was the author of a major report for President Carter. He has been on the advisory boards of Accounting Today, Partner-to-Partner, and Practice Development for Solo & Small Firms, and is currently on the advisory board of Law Firm Partnership and Benefits. and writes regularly for these and other publications.
As a marketing consultant and strategic market planner, he has served a diversified clientele that includes most of the Big Four accounting firms and their predecessors, and many major law firms. His consulting clients have included Booz Allen Hamilton, Andersen Consulting, Towers Perrin, and Emerson Consultants, as well as many smaller firms. He was a member of the marketing committee and responsible for external communications, public relations, advertising, and marketing programs for both Arthur Young and Company and Coopers & Lybrand; a senior partner in the Financial Relations Board; a senior executive in the corporate relations department of Mobil Corporation and of the international public relations firm, Ruder & Finn, Inc.; and president of his own successful firm.
As a specialist in the problems of the capital markets, investment banking, and financial marketing, he has been consultant to Goldman Sachs; Lehman Brothers; Blyth Eastman Dillon; Donaldson, Lufkin & Jenrette; CitiCorp and Chemical Bank. He has also been an economic consultant to the governments of Turkey and Puerto Rico, and is a past President of the New York Association of Business Economists.
A frequent guest speaker on marketing and investor relations before professional organizations of consultants, accountants, lawyers and others, including both the American and Canadian Bar Associations and the American Institute of Certified Public Accountants, both in the United States and abroad, he has also consulted with the American Bar Association on advertising policy, and has been a member of the ad hoc communications advisory committee of the New York City Bar Association. He has produced and written innumerable brochures and successful direct response campaigns, as well as corporate annual reports, for which he has won number of awards.
He has been awarded the Silver Anvil of the Public Relations Society of America for the outstanding program in national and international public relations, and served as an adjunct professor at Fordham Graduate School of Business Administration, where he taught the first course on professional services marketing ever taught in the United States in an M.B.A. program. He has been a member of the Board of Directors of AAM -- The Association of Accounting Marketing, and a member of LMA, The Law Marketing Association.